Glossary
Return Cadence
The pattern of how frequently and how quickly an investor returns to a data room after their first visit.
Return cadence measures how an investor's access behavior evolves across multiple sessions — the number of return visits, the time elapsed between sessions, and whether the pace of return is accelerating. A fast return cadence (multiple visits within 72 hours) is the strongest single predictor of follow-up meeting conversion. A decelerating cadence (visits spaced further and further apart) often indicates interest is cooling. In the PrimeVDR engagement score, return cadence contributes 20% of the total score alongside the recency signal (also 20%), making it the single most heavily weighted dimension.
Example
An investor visited on Monday, returned Tuesday evening, and again Thursday morning. The accelerating return cadence — Day 1, Day 2, Day 4 — pushed their engagement score to 79 (Hot), despite each individual session being under 5 minutes.